Who is Ruca?
Ruca is short for Veruca. Veruca is the Trek Bicycle Stores of Florida "Shop Dog" She is the official mascot of our bike shops and is the face of Ruca Wear. She has endeared many of our customers over the years and has been featured in articles and online social media since her arrival in 2006.
Veruca is named after Veruca Salt from Willy Wonka and the Chocolate Factory, her favorite quote from the movie is "Don't care how, I want it now". We thought that fitting for our new line of exclusive clothing. You're Welcome!